How it works
Three steps. One complete brand.
The whole loop, from the fields you fill in to the files you download. Nothing here needs a designer on standby.
Brief
The name, what the business does, the industry, the audience, personality words and a color preference. Six fields. You can also point at a brand you admire as a reference.
Generate
A background job runs the engine: it researches the space, picks the color math, type pairing and voice archetype, draws the wordmark lockup, completes the twelve-part kit and renders the brand guide PDF.
Refine
Open the kit, read the research behind it, ask the kit chat to explain or adjust, compare an alternative logo, render mockups and download the guide. Studio teams then build the full file set.
The job, as you'd see it
Watch the stages land.
Generation is asynchronous, so you can keep the tab open or come back. The job view reports progress and the stage name, and the kit id when it is done. Press play to see the sequence of stages a real job walks through.
Illustrative timing. Real jobs vary with the brief and the queue.
- queued
- research: sources, screenshots, measured colors and fonts
- brief to design decisions
- wordmark and lockups (SVG)
- color system and contrast table
- type system and voice
- complete kit: twelve parts
- guidelines.pdf rendered
- done: kit id issued
Behind every kit
The research view shows its work.
Sources
The pages the engine read for your industry, with URLs, so you can check them.
Measured
Colors and fonts measured from rendered screenshots of comparable brands, not guessed.
Rationale
Why this palette, this pairing, this voice. Readable as Markdown or JSON from the kit.
When a kit is close but not right
Change one word. Run it again.
Briefs are cheap. Swap one personality word, generate a second kit and compare. Kit chat can also explain a decision or draft a change to the brief. Keep the stronger kit; delete the other.
personality: earthy, patient, playful
personality: earthy, patient, bold
Illustrative edit.
Write the brief. We'll do the twelve parts.
Six fields and a background job. Your first kit is free.